Binance unveils Pump.fun-style bonding curve token launch mechanism for Wallet users

The Block

2025-07-14 20:01:01

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Binance announced a new token generation event model for Binance Wallet users, introducing a Pump.fun-style bonding curve pricing mechanism, where token prices dynamically increase based on real-time demand during the event.

This is the first time Binance has offered such a model, according to a statement by the crypto exchange giant on Monday, developed in collaboration with memecoin launchpad Four.Meme.

The mechanism lets users buy and trade non-transferable tokens within the event period using BNB, with prices adjusting automatically as more tokens are purchased. After the event, tokens become transferable and tradable on Binance Alpha. The first project to use this model will be revealed on July 15 via the Binance Wallet X account, the firm said.

The model is designed to offer a fair and transparent price discovery process, enabling users to trade tokens before their official launch on a first-come, first-served basis, and provide greater access by recycling the token supply during an event as participants buy and sell.

Users need sufficient Binance Alpha Points — Binance's loyalty and eligibility scoring system — and BNB in their Binance Wallet to take part. Once placed, buy orders cannot be cancelled, and BNB remains locked until the event ends, Binance noted.

The news comes just two days after Pump.fun's token sale event amid increasing competition from other memecoin launchpads like LetsBONK in what memecoin influencer Murad Mahmudov described as a race to the bottom in the latest episode of The Crypto Beat podcast. LetsBONK recently became the first memecoin launchpad on Solana to flip Pump.fun in daily token launches, token graduates, and volume.

Disclaimer: This article was produced with the assistance of OpenAI’s ChatGPT 3.5/4 and reviewed and edited by our editorial team.

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