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Mad Realities 소개
Mad Realities is an interactive television studio founded in New York in 2021 that turns reality shows into holdable on-chain assets. On its dating show Proof of Love, holders of the Genesis membership pass vote on contestants and plot turns, and each episode mints a 1/1 NFT auctioned on Zora whose buyer can place a contestant in the next episode and sponsor it. Auction proceeds are split by contract: 30% to the season jackpot, 10% to the next episode, 40% to the community treasury, with production funded by NFT sales rather than advertising or platform advances.
It pulls viewers from the audience side into production, replacing producer decisions with membership passes, an attempt to fuse fan economics with on-chain assets; unlike streaming revenue splits, income arrives upfront and its allocation is written into the contract. The slate later shifted to lighter formats such as Shop Cats with shorter production cycles and distribution through short-video platforms.
In June 2026, Mad Realities entered FOX Creator Studios' announced slate with formats including The Love Tank and Picky Eaters. On July 14, Picky Eaters, co-produced with FOX Creator Studios, premiered on TikTok and Instagram; by September 2026 its programming network had surpassed 1.3 billion cumulative organic views, and its show Shop Cats won a Gold Telly for vertical video series that year.
Future strategy and roadmap: Mad Realities plans to extend its short-form shows into television, books and consumer products, leveraging the FOX partnership to turn social-native IP into long-running entertainment brands.
앨리스 마 (공동 창립자, CEO 겸 크리에이티브 디렉터): UC 버클리에서 정치경제학(컴퓨터 과학 부전공)을 졸업했습니다. 오픈데이터 조사 플랫폼 아처를 설립했으며, 에니그마에서 프로덕트 매니저를 역임했고, 컨스티튜션DAO의 핵심 팀 멤버였습니다. 애드 에이지의 23 Next Gen과 할리우드 리포터의 35u35에 선정되었습니다. 에밀리 테스 캐츠 (콘텐츠 책임자): 현재 매드 리얼리티즈의 콘텐츠 책임자입니다. 신시아 보니엘로 (브랜드 파트너십 책임자): 전 콘데나스트의 뷰티 총괄 디렉터, 월러의 파트너십 부사장, 카르고의 에이전시 파트너십 부사장을 역임했습니다. 톈카이 시에 (AI 책임자): 매드 리얼리티즈의 AI 리드입니다.