Mercoin 소개
Mercoin is the Mercari subsidiary that runs cryptoasset services inside the marketplace app: users buy and sell bitcoin, ether and XRP with their Merpay balance or platform points from as little as 1 yen, without opening a separate account. It addresses the entry barrier for Japanese retail users by folding onboarding, funding and order placement into an existing payment account, and the cost is designed as a bid-ask spread rather than an explicit fee. A point-investing feature launched on 15 September converts free points into bitcoin and ether automatically when they are granted, split equally with remainders going to bitcoin.
The service has run since March 2023 and passed three million accounts by December 2024, with roughly ninety percent of those users having no prior cryptoasset trading experience, which is why it is discussed in Japan as a channel that adds new holders rather than reshuffles existing ones. In August 2025 it signed a business partnership with Coincheck under which Mercoin acts as intermediary, giving Mercari users access to the wider asset list listed on that venue.