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REP 소개
REP builds a portable onchain reputation layer that aggregates a user's public activity across wallets, social accounts and apps into a verifiable profile any application can read instead of building its own scoring. It targets reputation locked inside individual platforms, users restarting from zero on each new app, and the difficulty of distinguishing bots and sybil accounts.
The mechanism links accounts to read public data and generate achievements and rankings, with users disclosing proofs selectively rather than raw data, so credentials can be verified without exposing full history. It promoted distribution at industry conferences in the first half of 2026 and reports millions of achievements generated. The familiar problem for reputation systems is cold start and cross-platform adoption — value only appears once apps consume the data.
2026년 8월 25일, REP Labs는 검증 가능한 컨텍스트 그래프를 기반으로 한 첫 번째 소비자 애플리케이션을 출시했으며, 공동 창립자이자 CEO인 맥스 촐리가 출시를 발표했습니다.
같은 날, REP는 그들의 성과 시스템이 X, Polymarket, Hyperliquid, Ethereum, Base, BNB Chain을 포함하고 있으며, 700개 이상의 성과를 가진 REP Chats와 리더보드를 출시했다고 발표했습니다.
2026년 9월 17일, REP는 엔젤 라운드를 완료했으며, BlackRock, Ethereum, Snap, Symbiotic, Mellow, Meta, Nike와 같은 생태계 및 기관의 20명 이상의 창립자와 운영자가 참여했습니다; 정확한 금액은 공개되지 않았습니다.
2026년 10월 27일, REP API가 비공식 테스트에서 라이브로 전환되었으며, REP는 API를 기반으로 한 제품이 이미 개발 중이라고 밝혔습니다.
In 2026 REP Labs launched its cross-platform verified-context graph and first consumer application, aggregating on-chain activity across X, Polymarket, Hyperliquid, Ethereum, Base and BNB Chain into a single, user-owned verifiable reputation profile. The graph already spans over 3.4 million users across four platforms, including more than 250,000 verified spenders, with up to roughly 20% monthly-active-wallet penetration in some ecosystems.
REP closed an angel round disclosed on September 17, 2026 with 12 investors including Anton Bukov, and advisors come from the Ethereum Foundation, Consensys, Symbiotic, BlackRock and Mask and Lens Networks (Suji Yan).
REP is built by REP Labs, a small applied-cryptography and AI team led by co-founder and chief executive Max Choly. He has spent his career at the seam between social graphs and decentralised identity, and his argument is blunt: context is the new wealth. Behaviour people leave across platforms should be portable and provable, not trapped inside whichever app happened to record it.
The team keeps a lean research and engineering headcount, with advisers and backers from the Ethereum Foundation, Consensys, Symbiotic, BlackRock and Mask & Lens Networks, and public endorsements from Suji Yan, Misha Putiatin and Kevin Tang. Choly owns company and protocol direction, while research and engineering proceed in small parallel groups weighted toward research engineers.