Vodra

Vodra is a live advertising network, described as running directly inside thousands of broadcasts, with the tagline "Own the live feed". It places three native ad units at once, in the frame, in the cards and in the chat, without interrupting the stream, and the project uses a Valorant grand final as an example to show how clickable cards appear in the stream and chat.

Beyond in-stream placement, Vodra offers clip distribution, turning every broadcast into short-form clips posted to multiple platforms with brand placements riding along. Capabilities listed include head-to-head creative testing inside live broadcasts, contextual AI activations where the model reads what is on screen and fires the placement when context fits, and branded on-stream moments, chat drops and overlay hooks wired into existing tools. The project addresses both brands and creators and offers a launch app entry.